To redesign the Bose.com store to better guide customers to their desired products.
Based on user testing, the current website's labels are confusing, and products and categories do not adequately describe their intended use and function. Furthermore, navigation is sub-divided into product categories, and do not address the user's intent.
Based on user feedback, redesign the navigation into categories that address the user's understanding of music technology. Relabel content with language understood by non-industry experts.