01/ Project scope
Brand Identity. Web Design. Package Concept
02/ BACKGROUND
Plains Ag CBD is a family owned farm, specializing in the cultivation and extraction of CBD oil. Their farming and extraction processes are rooted in the belief of land stewardship and quality.
03/ INSPIRATION
The typeface and color palette were chosen to convey the agrarian personality of the brand. The icon is a hand sketched cannabis leaf intended to avoid the connection to modern recreational marijuana brands.
