CHEYENNE COUNTY KANSAS COMMUNITY FOUNDATION
THE MISSION: To grow the local foundation's endowment fund by encouraging estate endowments
The Plan: Create a brand identity & develop/implement a multimedia marketing campaign to increase community awareness, and solicit donations.
PHASE ONE/
Design a new professional brand identity, and incorporate the blue and green colors of the two stakeholder groups.
Animation for social media following video posts
PHASE TWO/
Build a modern responsive website. The primary purpose is to provide a portal for donations.
PHASE THREE/
Develop and implement an awareness campaign to: 1. Educate the community about the foundations mission and impact, 2. Solicit donations and estate endowments.
MARKETING SEGMENTS
1. Senior Citizens (75+ years old)
Key Message: Make your community an heir, by endowing 5% to the community foundation. Together we can build a brighter future for the next generation.
2. Community Parents (35-65)
Key Message: Together we can make a difference by reinvesting local family wealth into future generations.
Talk to your parents about the impact an endowment of just 5% would leave on the community.
3. Local Business Owners
Key Message: Together we can help grow our community savings account by contributing to the foundation’s fundraising drive.
Animation for social media, announcing the new brand.
Brochures to display around town
T-Shirts for stakeholders to wear at summer festivals. Part of the "Ask me about..." campaign.
Movie Trailer for local theater highlighting the "December Match Month" initiative.
